Top 5 Health and Fitness Apps on iOS in Belgium Q4 2023

The fourth quarter of 2023 saw significant activity in the health and fitness app category on iOS in Belgium. Below, we break down the performance of the top 5 apps: Strava: Run, Bike, Hike, Zwift: Ride and Run, Impulse - Brain Training, Flo Period & Pregnancy Tracker, and WeightWatchers Program.

Strava: Run, Bike, Hike experienced fluctuations in its weekly revenue, starting at around $29.6K at the end of September and peaking at approximately $31.9K in the final week of December. Weekly downloads showed a general decline from 3.7K in late September to a low of 1.4K in early December, but they rebounded to nearly 3K by the end of the quarter. Active users also saw a drop from around 96K to 76K mid-quarter, before rising again to about 94.8K in late December.

Zwift: Ride and Run saw a steady increase in weekly revenue, starting at $9.4K in late September and reaching up to $13.7K in early December, before settling at around $11.4K by the end of the quarter. Downloads varied, peaking at 534 in late October and maintaining a steady range between 400 and 500 for the remainder of the quarter. Active users followed a similar pattern, starting at 1.7K and peaking at 2.4K in early December.

Impulse - Brain Training saw a dramatic spike in both revenue and downloads in late October, with revenue jumping from $346 to $15.7K and downloads from 448 to 19.2K. These metrics stabilized somewhat but remained higher than the start of the quarter, with revenue around $10.9K and downloads at 13.9K by the end of December. Active users mirrored these trends, starting at 658 and peaking at 20.3K in late October, ending the quarter at 17.5K.

Flo Period & Pregnancy Tracker had consistent weekly revenue, ranging between $5K and $8.4K throughout the quarter, peaking in late November. Weekly downloads remained relatively stable, fluctuating between 1.4K and 1.9K. Active users showed a slight decline from around 57K to 54K over the quarter, with minor fluctuations.

WeightWatchers Program saw stable revenue throughout the quarter, starting at $6.3K and tapering to $4.4K by the end of December. Downloads were modest, with a notable increase to 302 in the final week of December. Active users showed a declining trend from 1K to 694 by the end of the quarter, with occasional peaks.

These insights come from Sensor Tower, and more detailed analytics can be accessed through their platform.